6 Reasons Your Website Isn’t Performing
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Author: Lucas Fraser

Date: August 07, 2017

Ranking in search engines without paying top dollar for advertising can be a challenging task, but this list should help you get on the right track.

1 – Mobile Responsiveness

Back in April 2015, Google pushed a big update that favoured websites with user friendly mobile design. These days a clear majority of all website traffic comes from mobile devices, and judging by the stats, there’s going to be more and more.

If your website is hard to read, or not working correctly on mobile, then you’re losing out! You can check your sites mobile friendliness using a free tool provided by Google.

2 – Dynamic Content

One of the top easy-to-do fixes that can help get your website listed higher up in the search results is some dynamic content. Things like blog posts or a news section that is regularly updated can increase traffic and rankings considerably. Quality content is the number one thing that Google is looking for. Period.

3 – Search Engine Optimisation (SEO)

On a slightly more technical note, things such as meta descriptions and image alt-tags still play a huge role in how a search engine perceives your website. So by making sure these things are kept up to date and all your pages are correctly optimised, you can ensure search engines know what they’re looking at. 

4 – Social Integration and Backlinks

Another main contender in getting your business noticed online is Social Media, all businesses should have a Facebook page, Instagram, Google + Account etc. Posting regular updates will not only engage your audience but also help improve your ranking. Backlinks (links from other (reputable) websites to your website) from local business listing pages such as the Yellow Pages, True Local and Yelp can also increase your website traffic and rankings.

5 – Make use of available tools

Google currently offer a system called Google My Business which allows you to easily make a business listing on google to capture locals searching for your services. It takes care of a listing on Google Maps as well, all for free! If you haven’t heard of it you should go check it out and sign up! I’ll also be writing a more detailed blog post on it soon so stay tuned.

6 – Aesthetics

Last, but by no means least, aesthetics plays a huge role in making sure the people who get to your website take things to the next step and continue to make a purchase or contact you. Sure, there’s a lot of work you need to do to get people to your site, but when you do, you don’t want to see them immediately navigate away because your website looks as if it’s straight out of 2004.

 

There you go, lots of things to think about. If you think your website could do with an update or you would like help implementing any of the things I’ve talked about, then please get in touch with us as we’d love to help you out.